Top 5 Bulk SMS Techniques to Exceed Customer Expectations

Whether you’re a one-person band or an international corporate group, bulk SMS services are the fastest and most efficient way to reach your target audience. With its high open rate and fast response rate, it makes sense to leverage A2P SMS or enterprise messaging solutions to delight customers and expand the business horizon.

Organizations can use powerful in-house API or integrate an SMS gateway to their existing software system to send bulk SMS in hundreds of thousands seamlessly. Marketers across diverse industries find it apt to create SMS campaigns for advertising and transactional communications that win, engage, and retain customers.

Technological advancements in commercial artificial intelligence (AI), machine learning (ML), and big data have reduced costs and shot up the success rates of bulk SMS campaigns in recent years. According to a consumer trends report, e-commerce and retail companies generate $71 for every dollar they spend on SMS marketing.

Let’s see how bulk SMS can help organizations inspire lifelong brand loyalty by exceeding customer expectations.

How can Bulk SMS Help you Build Brand Loyalty that Lasts?

• Adding Personal Touch

Personalization is not just a marketing buzzword, it’s an urgent need to remain competitive in the hyper-personalized landscape. The most popular ways to send bulk SMS with a personal touch are addressing users by their name, congratulating them on major holidays, and supporting them during challenging times. This practice adds user loyalty, as modern sales are about creating warm relationships between brands and users.

• Tracking and Predicting Customer Behavior and Demands

Brands can leverage customer data and behavioral analysis to increase user loyalty. If brands find that a bunch of users have abandoned the cart or have not made a purchase in a long time, they can create free shipping offers, promotional codes, or discounts for such groups. They can quickly restore the relations by curating bulk SMS according to user segmentation. Besides, brands can anticipate consumer demands using different customer data points and offer products before the customers realize their needs.

• Consistently Delivering Relevant Content

Irrelevant content creates informational noise, leading to the risk of decreasing customer loyalty. So, another way to expand business via bulk SMS services is to deliver relevant and useful content at regular intervals. For example, tire manufacturers can send reminders to car owners about changing seasonal tires or a clothing brand to share current trends with a link to their product.

• Reach Customers at the Right Time

Omnichannel presence, big data, and intelligent automation have made it easy to reach users at the right time via bulk SMS services. A lot of e-commerce and food delivery companies have adopted some capability for triggered SMS. Geo-targeting can also automate bulk SMS, triggering a message if the customer is in a certain location at a particular time.

5 Bulk SMS Marketing Techniques to Win Customers

1. Multi-channel Marketing

Whether a brand wants to onboard customers to its application or wants to grow its social media list, there could be no better way than an SMS campaign to do this. This technique can be used when you need to expand your business through new channels and locations.

For example, a restaurant chain is looking to add a new location to its franchise, which is closer to a college campus. The restaurant can run ads in the neighborhood and urge students to text a certain message to their 6-digit short code that leads them to install a mobile app for claiming a 50% discount on their first order. In the end, the restaurant gains hundreds of SMS subscribers, mobile app users, and new orders.

2. User-generated Content Rebranding Campaigns

The SMS marketing campaign is a popular technique for scoring massive opt-in rates. Content rebranding is one of those many bulk SMS campaigns where you ask subscribers to express consent to receive marketing messages from a business. This type of SMS campaign can work if you have an upcoming event, a logo change, or a big announcement around the corner.

For example, a company wants to build anticipation around its rebranding initiative. The company can ask their SMS subscribers to encourage their friends and family to opt-in via texting them. The company can also urge them to share selfies to get featured on their social media page with rebranding taglines such as “you’ve changed so we have changed”. In turn, customers get exclusive invitations to visit their store for the ‘big reveal’.

3. New Product Promotion

Besides delivering daily or occasional updates like flash sales, back-in-stock, tracking, return, and collect notifications, brands can send bulk SMS to promote their new products on a large scale. Businesses can tie their SMS efforts with other advertising avenues, like relevant events, social media, and website landing pages that explain how this new product will be worth their while.

For example, a clothing brand can create a buzz around its new arrivals by incorporating multiple channels into its SMS campaign. The brand can share blogs and social media posts, showing positive responses received from popular magazines and how they also can embrace the new collection.

4. Text-to-apply Programs

There are many sectors and businesses where there is a new opening for employees every few days. This is truer for the unconventional job market, so employers in such industries can leverage bulk SMS to beat this challenge and change the game for job seekers.

For example, companies can use enterprise messaging solutions to notify all the relevant job seekers about the new opening, leading to a conversation with an automated recruiter. This approach removes the tedious and time-consuming process filled with paperwork by asking a few questions regarding the nearest location, roles, and other preferences, after which applicants can submit the form quickly using the link.

5. Members-only Deals

Members-only deals is an SMS campaign that serves a high retention rate among subscribers. This type of campaign works well if the brand has a specific purpose in eliminating the areas of friction that can be identified and improved. Brands can ensure more purchases and frequent visits by making limited-time promotions or reminding them of the current specials.

Be at the Top of your Game with Bulk SMS Services

It would be wrong to say that SMS is not in the game anymore. It is still much relevant, and it can help your business to stay relevant in this highly competitive marketing landscape. A2P or bulk SMS is affordable and easy to send with the emergence of modern technologies, like APIs, data analytics, and AI. With a well-set aim and target audience, bulk SMS can help you create engaging campaigns for customers and prospects. So, ensure you incorporate SMS into your strategy to expand your business horizon and win more customers.

Broadband Telecom offers an A2P messaging solution that is highly customizable, cost-effective, and lets you track your development with accurate reports.